Author: Paul Hurley (3 Articles)
Paul Hurley founded MarketBuild in 2005 having served a 17 year sales & marketing apprenticeship with Multi-national and local businesses, Paul spotted a gap in the market! Working daily with business owners it became apparent that there was a demand for fast real world practical sales & marketing solutions. What was on offer tended to be too strategic, too costly or more relevant to large business. Business owners were usually faced with 3 choices: 1. ‘I’ll do the marketing myself’ 2. ‘I’ll hire a graduate as I can’t afford a marketing team’ 3. ‘I’ll approach one of the large marketing agencies’ First hand testimonials convinced Paul that none of these options really work for business owners so he decided to fill the gap with the formation of MarketBuild. A fiercely proud Corkman exiled in Dublin, (have you met one who isn’t!) Paul holds academic marketing and management qualifications from UCC and the University of Sussex. He is a member of the Marketing Institute, ISME and the Venture Business Network. Senior roles in GlaxoSmithkilne, Johnson & Johnson and Friends First feature in his CV building brands such as RoC, Neutrogena, Andrews, Beechams, Solpadeine, Panadol, Tagamet, Aquafresh, Lucozade and Ribena. With MarketBuild he spends his days working with SME business owners helping them grow through sales and marketing planning.
That’s usually referred to as planning.
His friend approaches the girl and says, my friend would really like to meet you, his name is Jack, he is good looking, has a great career, is very fit and has a great sense of humour and he is available.
That’s called public relations.
Meanwhile Jack shares a joke with another friend of his who has just walked into the bar and smiles broadly before looking over at the girl and making eye contact.
That’s called advertising.
Jack later walks over and asks the girl for a date.
That’s selling.
The girl replies and says politely, ‘no thank you’.
That’s what marketers refer to as not seeing the need.
The girl returns to a group of her friends who were observing what was happening as Jack makes his way back to the lads.
2 weeks later, Jack walks into a different bar in a different town, alone with his newspaper under his arm for a quiet pint. As he settles down at the bar by himself, a girl he’s never seen or met before approaches him and says, ‘hi Jack, I hear you are the best catch for a single girl in this town, fancy having dinner with me later?’
Now that’s Marketing.
The trouble is not all marketers understand what they do. Marketing is much more than producing colourful brochures or advertisements, after all that’s done by designers, printers and Admen…………so the next time you say, ‘no we’re ok we’ve got all our marketing covered’, think again and talk to someone who actually understands…………..no I don’t mean the shrink but close.
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